Another idea for the Rod of Asclepius.
Friday, November 11, 2011
IC Logo 12
So the company really liked the heart and wanted me to explore that more.
At this point, I took away the abstracted snake and added the pulse lines from an electrocardiogram to underscore the medical aspect of the company.
IC Logo 9
In my research for this project, I came across a lot of cool abstractions for the Rod of Asclepius. I decided to try my own.
IC Logo 8
In this one, I replaced the circle with a heart, but I felt that it's size and placement visually confused the other elements in the image.
So, I returned to the circular background element and put the heart as the dot on the "I".
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